• Production & Direction
  • Personal Work
  • ABOUT
NIKI DANKNER
  • Production & Direction
  • Personal Work
  • ABOUT

Parachute Spring '20 Campaign

Production by Niki Dankner
Photography by Aubrie Pick + Justin Chung
Style by Scott Horne
Creative Direction by Hilary Sherman

“We all have animal instincts. From fight or flight to finding a mate – these inherent, unlearned behaviors are coded into our DNA. One of our strongest biological urges is nesting: Creating a place where we feel safe and comfortable, somewhere that’s cozy and familiar. Just like bears build out dens, gorillas make nests and rabbits dig hutches – we too, have an innate desire to create a habitat for ourselves. So whether you’re outfitting a vintage airstream like a hermit crab finding a new shell, or designing a four bedroom home like a lion looking after his territory – Parachute’s natural essentials will make it home.

Focus on 3 habitats: Arctic, Forest, Desert.

PARACHUTE | Your Natural Habitat”

*Select shots captured in various homes in Sonoma, Santa Rosa and Joshua Tree.

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canyon-stripe-duvet-cover-set_natural_location-1245 1.jpg
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cloud-cotton-robe_surplus_location-1473 1.jpg
vintage-linen-bed-cover_natural_location-1700 1-2.jpg
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010820_parachute_Q1_desert-pillow_ivory_location_0437-2.jpg
010820_parachute_Q1_spa-towels_white_location_1666-no-sconce.jpg
010820_parachute_Q1_mini-stripe-beach-towels_default_location1381 1.jpg

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